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If “fail fast and often” is such a good idea why do most people not embrace it?

Submitted by rupert on Fri, 04/05/2013 - 13:20

Part of the mantra of the Start up movement is the idea of “Fail fast and fail often” and it has crossed into the mainstream of business thinking and advice.

It sounds great but somehow does not resonate with most of the people I come across, why is this?

I think there are 4 big reasons